Clothing & catering style it out and serve up good BoT figures in April
Our Barometer of Trade (BoT) for April is out today (May 21, 2024) and shows clothing and catering leading the way when compared to the same month last year.
There was also a positive, 3.77%, year-to-date variance, but 10 of our 13 categories recorded were down when likened to April 2023 according to figures from our member garden centres.
Peter Burks, GCA CEO, explains: “As expected, with Easter having fallen in March this year, the April figures do not look very encouraging and definitely back-up the sentiments I heard on my visits to our members during the month.
Weather
“Our smaller centres did much better than the larger ones, actually managing to be up a little bit, but overall, the average was down by 5%. There were only two categories producing positive results – clothing and, once again, catering, which is still coming good and suggesting that there were plenty of people in the centres, but the weather was stopping them from buying plants, furniture and other gardening items.
“However, it’s not all doom and gloom as anecdotal evidence from our members suggests May has already started off well, boosted by the much better weather. We’ve had one reasonably good Bank Holiday and hope the next one to come will be even nicer.”
The figures
Excluding the miscellaneous section (+21.33%), the GCA’s top performing category in April 2024 was clothing, up +14.43%, when compared to the same month in 2023. This was followed by catering +13.05%.
Food hall/farm shop came in next at -1.28%, then hard landscaping at -1.5%, garden sundries at -1.97%, gifts -2.44%, seeds & bulbs -2.74%, houseplants -5.99%, pet & aquatics -6.76%, and Christmas at -7.96%.
Bringing up the rear were outdoor plants at -10.25% and furniture & BBQs -11.08%.